The Art of Framing: Managing the Language of Leadership

How does a leader get others to see things the way he or she sees them? Dr. Gail Fairhurst and Robert Sarr assert that one of the most powerful ways is through the precise use of language. Looking beyond the world of business to politics, entertainment, sports, and education, The Art of Framing presents dozens of real-life examples to illustrate how leaders gain support for their vision and inspire prompt action in their constituents by skillfully using language to frame events, ideas and goals at every opportunity. Using these proven techniques, you can enjoy the same results.

Communication and organization experts Gail T. Fairhurst and Robert A. Sarr analyzed hundreds of conversations between employers and their employees to discover how the most effective leaders use language. In The Art of Framing, they present dozens of cases—from business to politics to entertainment—and demonstrate how leaders can gain support and respect by skillfully managing meaning to frame situations, ideas, and goals.

It is persuasive evidence that while even the best leaders cannot always control events, they can, and do, influence how situations are seen and interpreted. The Art of Framing presents dozens of real-life examples to illustrate how leaders gain support for their vision and inspire prompt action in their constituents by skillfully using language to frame events, ideas, and goals at every opportunity.

This book provides proven techniques for using simple yet powerful tools such as stories, metaphors, and visual images to help you: communicate vision and priorities; reduce uncertainty and ambiguity; think on your feet and frame on the spot; achieve and maintain believability; and frame events without manipulating them.

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